In today’s environment, it’s more important than ever to earn and curate a list of high quality links to your site. Contact us to find out more.
Links to your website can be viewed as positive votes, or referrals from other reputable websites, but it’s not always easy to obtain them. A better name for an effective organic link-building strategy is a link-earning strategy, because what you are essentially doing is looking to ‘earn’ links in the same way you’d have to prove your performance in order to earn a company referral.
And, not all referrals are good referrals. It’s important to make sure you’re getting positive votes from websites and site owners you’d be pleased to be associated with, and whose opinion counts. To the contrary, your website could become associated with shady characters and this can negatively affect your rankings.
Our link-earning work for clients incorporates reviews of site authority and metrics, as well as relevance to your niche – the very factors the search engines use to determine the quality of your backlink profile. And with Penguin now operating in real-time, it’s more important than ever to make and curate a list of links to your site.