So, we identified some backlinks we believe could hurt your rankings, or have been hurting your rankings already, now what?
The best-case scenario, we will contact the website linking to your site and kindly ask them to remove the link. Depending on the website, we may make two or three attempts at removing the link. Some may ask us for payment, these are the guys who do this with that intention, to take money from people by doing wrong. Most will not reply, and some will cooperate and remove the link.
The next step is to create a Google Disavow File, in case your site doesn’t have one already. If you already have one uploaded to Google, then we simply edit this file. Each toxic domain needs to be added to this file and submitted to google Search Console’s disavow tool. This tells Google you had no intention on creating this link with the intent of manipulating the search results. This also tells Google that you do not want to be associated with that site, and Google in turn will not count that link towards determining where your site should rank. Additionally, Google will not pass any ‘link-juice’ (positive or negative) this site was passing on to your site. Of course, in most of these cases, it was probably hurting your site more than helping.
As mentioned above, this is an ongoing process, not a one-time thing. Some of the reasons why this needs to be continuous work are:
Perhaps one of your competitors placed your site’s URL on spammy sites to hurt your rankings.
Maybe you lost quality backlinks… If that’s the case, we will need to try and get them back.
Maybe your site got hacked, and is placed on low quality websites.
You cannot prevent other websites from linking to you, therefore you have to keep checking new links.
Maybe a site you had disavowed cleaned up the site and is now a decent site, might want to remove from disavow file.
There are algorithm updates all the time, perhaps what was a decent site is now penalized.
A site linking to you to hacked, you might want to play it safe until it is cleaned up.
And many other reasons, so click that button below if you think you may need some help with your backlinks…